Global growth depends on more than innovation, it also relies on trust, experience, and understanding the markets we serve. That’s why our journey back into the Middle East was shaped not just by what we offer today, but by the legacy our clients remember and trust.
Following the acquisition of Erskine in 1968, the brand quickly became a benchmark for reliable Industrial Uninterruptible Power Supply (UPS) systems across the Middle East. Erskine’s reputation for performance and dependability laid the foundation for decades of brand recognition and customer loyalty in the region.
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Erskine News supplement from July 1980 highlighting growth under Dale Electric
As we re-engaged with the region, we worked closely with Rajesh Nair, our Export Sales Manager for the Middle East, who brought fresh customer insight. A consistent theme emerged that many customers associated quality UPS systems with the Erskine brand.
Rajesh Nair, Export Sales Manager for the Middle East
In response, 2024 marked the return of a familiar name. We reintroduced Erskine by Dale Power Solutions, revitalising the brand specifically for our Industrial UPS product range. This strategic move honours the loyalty built over decades while delivering the engineering excellence, innovation, and service quality that defines Dale Power Solutions today.
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This story isn’t just about a nameplate. It’s about what happens when a business listens, adapts, and respects the unique dynamics of export markets. Our success in the Middle East is a testament to the power of legacy, when combined with the capability and confidence of a modern global engineering company.
