Privacy Policy

Privacy Statement

1) Persons Covered by This Policy

This notice applies to you if we process your personal data and you are not an individual to whom we have provided a specific privacy notice. You may be, for example, an employee or worker of ours, a prospective candidate employee or worker, an individual that works at a supplier or customer that we deal with, an attendee at one of our marketing events, or a user of our website.

References to we, our or us in this privacy notice are to Dale Power Solutions Limited, and each of its direct and indirect subsidiaries, trading under the “Dale” brand including Dale Erskine Holdings Limited, Dale Erskine Group Limited and Dale Erskine Power Solutions Limited.  Details of our main trading entity is detailed below:

Dale Power Solutions Ltd is a limited company incorporated in England, United Kingdom. Registered Number: 00941798. Registered Office: Salter Road, Eastfield Industrial Estate, Scarborough, YO11 3DU.

We have appointed a Data Compliance Officer to oversee our compliance with data protection laws. Contact details are set out in the “Contact us” section at the end of this privacy notice.

We are committed to respecting your privacy. This notice is to explain how we may use personal information we collect before, during and after your association with us. This notice explains how we comply with the law on data protection and what your rights are and for the purposes of data protection we will be the controller of any of your personal information.

2) Security

We have various measures in place to secure and protect the mistreatment, modification and loss of data under our control, such as security clearance, passwords and firewalls. We cannot, however, guarantee that these measures are, or will remain, adequate. We do, however, take data security very seriously and will use all reasonable endeavours to protect the integrity of the information you provide.

3) Personal Information Collection

We may collect the following types of personal information about you:

  • Contact details: information that allows us to identify and contact you directly such as your name, email address, telephone numbers and postal addresses.
  • Identification information: passport and other official identification details, information from a number of third-parties, including AML check provider, Companies House information, depending on the association we have with you.
  • Personal history and information: This includes hobbies, interests, marital status, family details, and dietary requirements.
  • Responses to surveys, competitions and promotions: we keep records of any surveys you respond to or your entry into any competition or promotion we run.
  • Creditworthiness: We may undertake investigations into your creditworthiness in order to establish whether to enter into or continue a business relationship with you.
  • Details of your performance: when working with or for us or in relation to any project or work we are engaged in for example should you be appointed as a sub-contractor.
  • How you use our website: we collect information about the pages you look at and how you use them.
  • CCTV images: if you visit any of our premises which areas covered by our CCTV system.
  • Details of the correspondence (including e-mail correspondence) you send and receive from us: this includes letters and emails, SMS, MMS and other electronic communication and may in some cases include audio recording of telephone conversations.
  • Subscription information: for example when you subscribe to one of our blogs or other materials.
  • IP address information: your computer’s IP address allows us to track your usage of our website.

We do not generally collect, store and use the following “special categories” of more sensitive personal information regarding you:

  • information about your race or ethnicity, religious beliefs, sexual orientation and political opinions;
  • information about your trade union memberships;
  • information about your health, including any medical condition, health and sickness records, medical records and health professional information; and
  • biometric information about you, for example fingerprints, retina scans.

Also, we do not generally collect, store and use any criminal records history relating to you, our AML checks may reveal such information.

4) Your Rights

You have the following rights in relation to your personal information:

  • the right to be informed about how your personal information is being used;
  • the right to access the personal information we hold about you;
  • the right to request the erasure of your personal information in certain limited circumstances;
  • the right to request the correction of inaccurate personal information we hold about you;
  • the right to restrict processing of your personal information where certain requirements are met;
  • the right to request that we transfer elements of your data either to you or another service provider;
  • the right to object to the processing of your personal information;
  • the right to object to certain automated decision making processes using your personal information.

You should note that some of these rights, for example the right to require us to transfer your data to another service provider or the right to object to automated decision making, may not apply as they have specific requirements and exemptions which apply to them and they may not apply to personal information recorded and stored by us.  For example we do not use automated decision making in relation to your personal data.  However some have no conditions attached, so your right to withdraw consent or object to processing for direct marketing are absolute rights.

Although this privacy policy sets out a broad summary of your legal rights with us with respect of personal information, this is a very complex area of law. For more information concerning your legal rights you can visit the Information Commissioner’s Office (ICO) website at https://ico.org.uk/for-the-public/.

If you have any questions or wish to exercise any of your rights listed above, please contact us by using the details set out in the “Contact us” section below.

If you are not pleased or have concerns with the way we are using your personal information we are here to help and encourage to contact us to resolve your complaint first.

5) Information Usage

The list below describes the main purposes for which we process your personal information.

  • Identity and AML checks
  • Passing details of our AML checks to third parties
  • Enter into and perform contracts Deal with your queries or complaints
  • Deal with your queries or complaints
  • Maintain and improve services and products
  • Data analytics and statistical research to help us improve our online services
  • Security of our IT systems
  • Staff training
  • Perform credit checks
  • Determine services that may be of interest to you
  • To provide you with requested information
  • Direct marketing
  • Holding events
  • Fraud, crime prevention and debt collection

For some of your personal information you may have a legal, contractual or other requirement or obligation for you to provide us with your personal information. If you do not provide us with the requested personal information we may not be able to properly perform our contract with you or the company/organisation you represent or comply with legal obligations and we may have to terminate our relationship.  For other personal information you may not be under an obligation to provide it to us, but if you do not provide it then we may not be able to properly perform our arrangements with you or the company/organisation you represent.

Where you have given us your consent to use your personal information in a particular manner, you have the right to withdraw this consent at any time, which you may do by contacting us as described in the “Contact us” section below.  We will generally only ask for your consent for direct or electronic marketing.

Please note however that the withdrawal of your consent will not affect any use of the data made before you withdrew your consent and we may still be entitled to hold and process the relevant personal information to the extent that we are entitled to do so on bases other than your consent.  Withdrawing consent may also have the same effects as not providing the information in the first place, for example we may no longer be able to provide marketing information to you or work with the company/organisation you represent.

We may anonymise and aggregate any of the personal information we hold (so that it does not directly identify you). We may use anonymised and aggregated information for purposes that include testing our IT systems, research, data analysis, improving our website and developing new products and services.

The majority of our online services do not require any type of registration, therefore allowing the user to browse the website without us knowing who you are. Some services that we offer will require you to provide personal information, in these cases if choose to withhold such information it may not be possible for us to provide the information that you require.

6) Direct Marketing

From time to time, we may contact you by email, mail, telephone, SMS and MMS with information about products or services we believe you may be interested in.

We will only send marketing messages to you in accordance with the marketing preferences you set when you create your account or that you tell us afterwards you are happy to receive or where you or the organisation you represent have purchased similar services or goods from us previously.

You are entitled to inform us at any time that you do not wish to receive marketing messages or materials by sending an email to us at info@dalepowersolutions.com or by using the details set out in the “Contact us” section. It is also possible for you to unsubscribe from our marketing by clicking on the unsubscribe link in any marketing messages we send to you.

7) Personal Information Sources

We will collect personal information from a number of sources. These include the following:

  • Directly from you: when you indicate that you may wish to attend an event, complete forms we provide to you, enter our competitions and promotions, make a claim, make a complaint, provide AML information to us contact us by phone, email or communicate with us directly in some other way.
  • Our website: provides us with information about how you use it and the devices that you use to connect to our website.
  • Our providers of background information: which may include credit reference agencies, AML check provider, Companies House, LinkedIn and other web platforms.
  • Your employer or the organisation you work for: they may provide us with your name, position contact details and background information about you.

8) Sharing Your Personal Information

We share personal information with the following parties:

  • Companies in the same group of companies as us: in relation to joint events and campaigns.
  • Other companies in our supply chain: so that they can contact you about any issues in the supply chain.
  • Credit reference and other identification agencies: so that we can assess your creditworthiness and to verify your identity. These agencies may retain a footprint that a search has been undertaken
  • Marketing and public relations companies: to help us to develop, carry out and assess marketing and PR campaigns
  • Other service providers and advisors: such as companies that support our IT, help us analyse the data we hold, process payments, send communications to our customers, provide us with legal or financial advice and generally help us deliver our products and services to you or the organisation that you represent.
  • Purchasers of our business: buyers or perspective buyers to whom we may sell or negotiate to sell our business.
  • The Government or relevant regulators: where we are required to do so by law or to assist with their investigations, for example the Information Commissioner’s Office.
  • Police, law enforcement agencies and security services: to assist with the investigation and prevention of crime, bribery and the protection of national security.

We also use Google Analytics which sets cookies to collect information about how visitors use our website.  See our cookie notice for more information https://www.dalepowersolutions.com/about/knowledge-center/policies/cookie-policy/.  We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.  You can opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout. To read more on how Google uses your personal information visit https://www.google.com/intl/en/policies/privacy/

Furthermore when you make a purchase or attempt to make a purchase through the company website, we gather certain order information data from you, including your name, email address, telephone number, shipping and billing address, payment information.

We do not disclose personal information to anyone else except as set out above. We may provide third parties with aggregate statistical information and analytics about users of our products and services but we will make sure no one can be identified from this information before we disclose it.

9) Using Personal Information Internationally

The personal information we collect may be transferred to and stored in countries outside of the UK and the European Union. Some of these jurisdictions require different levels of protection in respect of personal information and, in certain instances, the laws in those countries may be less protective than the jurisdiction you are typically resident in. We will take all reasonable steps to ensure that your personal information is only used in accordance with this privacy notice and applicable data protection laws and is respected and kept secure and where a third part processes your data on our behalf we will put in place appropriate safeguards as required under data protection laws.  For further details please contact us by using the details set out in the “Contact us” section below.

Our directors, senior management and other individuals working for us may in limited circumstances access personal information outside of the UK and European Union if they are on annual leave outside of the UK or European Union.  In these circumstances they will be using our security measures and will be subject to their arrangements with us which are subject to English Law and the same legal protections that would apply to accessing personal data within the UK.

In very limited situations the people with whom we may disclose personal data as mentioned within the privacy policy may be located outside of the UK and European Union. In these cases we will enforce any legally required protections to the personal data as required by law before it is disclosed.

10) Personal Information Time Limits

We will keep your personal data for as long as required for the purpose for which it has been acquired.  For individual contacts at customers, suppliers and re-suppliers this will be for as long as we continue to have a relationship with that customer, supplier or re-supplier and then for a period of time as set within the terms of the agreement afterwards.

It is important to ensure that the personal information we hold about you is accurate and up-to-date, and you should let us know if anything changes, for example if you move position or work for a different organisation or change your phone number or email address, you can contact us by using the details set out in the “Contact us” section below

11) Changes to This Notice

From time to time we may update this privacy policy. Each time the policy is updated we will update the version date at the bottom of this section. Where required by the governing law we will look for your consent to changes in the way we use your personal information.

12) Contact us

If you wish to make an enquiry or complaint in connection with the information we hold about you, please email us at info@dalepowersolutions.com or write to us at the following address:

Dale Power Solutions Ltd
Salter Road,
Eastfield Industrial Estate,
Scarborough, YO11 3DU.
United Kingdom

Version dated May 2018

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